The 25 Best Salon and Beauty Franchises of 2023 (Updated Rankings) (2023)

This annual list of the best salon and beauty franchises was revised and updated on January 6, 2023.

The salon and beauty industry is a large and incredibly varied one, providing a host of different ways that people can change their bodies to improve how they look. While hair salons are the most widespread and widely used, the industry also includes businesses dedicated to lashes, nails, waxing, cosmetics, and combinations of these. This range of activities is reflected in our list of top franchises.

Cutting hair at home has become a fringe activity, with almost everyone in the US going to a hairdresser. As a result, hair and beauty is a huge industry, employing 699,000 people in 2020, over 77% of them as hairdressers, hairstylists, and cosmetologists. That’s a busy industry.

Economic Prospects for Salon and Beauty Franchises

The industry’s strength was rocked by the COVID-19 pandemic, which had a staggering short- and medium-term impact on the hair and beauty industry. Public health restrictions forced shops to close, customers became more reticent to come to salons, and the economic impact meant that people had less money to spend on looking good.

The industry fell from a value of $66 billion in 2019, to $42.3 billion in 2020, as revenues plummeted and many businesses were forced to shut. Some commentators expected a strong, fast bounce back, but the industry only reached $53.6 billion in 2022, nearly a quarter down from its pre-pandemic height.

These figures have called into question the power of the “lipstick effect,” the idea that, even in tough times, people indulge in smaller expenditures such as cosmetics that make them feel good about themselves. Whether or not there’s truth in this effect, it hasn’t significantly benefited the salon sector. Instead of being among the quickest industries to bounce back, both from COVID restrictions and from the economic downturn that the disease triggered, the salon and beauty sector remains a shadow of its former self.

Hair salons were considered by many to be largely immune to economic downturns because so few people cut their own hair anymore, even when money is tight. But the duration of the pandemic meant that it changed long-term habits, and that many existing salons ran out of money and were forced to shut before any bounce-back could come.

Customers can make themselves look and feel good by buying cosmetics online, shifting the benefits of the lipstick effect, so when belts are tightening, the effect might not help salons as much as their owners expected. And with a further economic downturn expected in 2023, that’s not good news for the sector.

Space for Salon Franchises?

Ironically, damage to the industry might provide an opportunity for franchises. A large proportion of the businesses that shut down during the pandemic were sole proprietors, who lacked the wherewithal to ride out the storm or the brand profile to fuel a fast recovery. This has left gaps in the coverage of the salon industry, which big brands have the finance, the profile, and the knowledge to exploit. By teaming up with one through a franchise agreement, you might be able to fill one of those gaps, but only if the industry continues on a path of recovery.

Right now, that’s a big gamble. If consumer habits around beauty have significantly changed and if the forecast downturn hits hard, then the industry is likely to face a second pummeling when it hasn’t even recovered from the first. On the other hand, if the lipstick effect is strong and old beauty habits remain, then new franchise outlets could still seize the opportunities created by pandemic closures to fill gaps in specific markets. You could be stepping into a desperately wanted niche and see customers come flooding in, setting up your business for long-term success.

If you do decide to enter this industry, then there are several long-term trends to bear in mind.

Working With Technology

The pandemic has accelerated an existing shift toward more online work for the beauty segment. This might sound counter-intuitive for an industry that has always been about in-person interactions, but people still care about their appearance while meeting over Zoom, and had already started finding and purchasing beauty products online. Some beauty businesses managed to grow during the pandemic through online consultations, sales, and marketing, and those remain important revenue streams, catering to people without the time or inclination to visit a salon in person.

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Online marketing, particularly through visually-oriented social networks like Instagram, is now a huge part of how salons attract customers. A strong, easily identifiable brand is invaluable in that sort of marketing and is therefore one of the big assets of a franchise. The power of known brands in online marketing is likely to lead to a growth in franchising over the coming years, where strong brand recognition will give you an advantage over the surviving independent stores.

Online bookings are another useful tool. They can make your services more accessible to customers, get a quick commitment to a booking when they find you, and so smooth the flow of business through your door. They also reduce the need for staff to deal with bookings.

Variety in Salons

Hair salons have become increasingly varied over the past twenty years. The standout brands, with impressive marketing and a focus on making the most of your appearance and experience, used to be women’s hairdressers, and many of these are still strong. But men’s salons have grown in strength and developed distinctive identities, using a range of strategies to draw customers in. These include hip hairdressers for a young, cosmopolitan crowd; ostentatiously old-fashioned barbers for the traditionalist; and sports-oriented salons for those who want to feel extra manly while they have their hair cut. Despite this, barber shops represent only 5% of the industry, leaving women to dominate. Specialist kids’ salons are also increasingly popular, as the entertainment they provide removes much of the pain in taking children for a haircut.

The strategies used by different salons vary in other ways. Some make a merit out of convenience, with walk-in appointments or online booking. Others use low pricing and discounts. At the opposite end of the scale, there are businesses that provide a premium, pampered experience, and where the higher price tag is a sign of status. In areas where consumer spending grows, premium services such as hair coloring, tinting, and straightening, with their higher value to businesses, are likely to be an important part of growing revenues.

Catering to different market sectors based on skin or hair type is common, whether explicitly stated or implied through the way a salon is presented. Understanding your local market, always important to a franchise’s success, is even more critical when working with hair and beauty.

Costs and Revenues

While skilled staff are a crucial part of a salon business, the costs for such staff are often lower than in more technically oriented franchises: the average salary for a beauty salon employee is under $27,000 per year, below the US average. But it’s the friendly, trusting relationships between customers and staff that keep customers loyal to a salon, and so keeping staff happy and steady in their jobs is important to a franchise’s success.

These salons don’t just rely on the services provided in store for revenue. Sales of related products such as shampoo and makeup also contribute to a large and growing industry. This allows you to expand your business beyond what happens in-store, into shopping baskets, and so into customers’ homes, which in turn helps to remind them of why they use your store. It’s sales and marketing reinforcing each other, and a way to make the most of the lipstick effect in tough times.

Salons help people to feel good about themselves, and that’s a service that’s always going to be in demand. Right now, the size of the market for salons is uncertain. Based on the past two years and the broader economic forecast, a dramatic resurgence seems unlikely. Pre-pandemic revenues show that this industry could be a lot bigger, and the loss of independent salons means that franchises have a chance to fill the gap.

But it’s unlikely that the industry will see substantial improvement until the wider economy recovers, and that now looks further away. An investment in a salon now could be a chance to claim empty territory before someone else moves in, but it brings a substantial financial risk.

The Top Salon and Beauty Franchises of 2023

1. Great Clips

Great Clips offers customers haircuts seven days a week with no appointments needed. This chain dominates the hair salon segment not by being fancy but by sticking to the basics – they don’t even offer hair coloring services. But they’ve also kept up with the times with Online Check-In, which allows customers to add their name to the waitlist before arriving, and Clip Notes, a system for stylists to take notes about each customer accessible from any location.

Founded by Steve Lemmon and David Rubenzer near the University of Minnesota campus in Minneapolis in 1982 and franchising since 1983, the number of locations has risen steadily for many years but most recently has leveled off to the current total of 4,447 (down from the previously reported total of 4,472), of which none are company-owned and 157 are located outside the US.

2. Supercuts

Supercuts is trying hard to catch up to Great Clips but it has a long way to go. This chain of no-appointment-required salons offers a broader range of services beyond haircuts, including color services, waxing, and tea tree oil scalp massages. Any haircut can end with a Hot Towel Refresher.

Supercuts recently rolled out a funny ad campaign featuring a bald man frustrated by people who take their hair for granted. The company has also launched a new Opensalon mobile app and Google feature allowing customers to directly book appointments and check in at locations. The chain is a subsidiary of Regis Corporation, which owns 27 different salon brands.

Founded by Geoffrey M. Rappaport and Frank E. Emmett in the San Francisco Bay Area in 1975 and franchising since 1979, the number of locations has fallen in recent years from a peak of 2,883 in 2019 to the current total of 2,364 (down from the previously reported total of 2,505), of which 18 are company-owned and 94 are located outside the US.

3. Sport Clips

Sport Clips was created for guys who don’t want to go to hair salons that feel more like they’re for women than men, but would also be more engaging than a standard barber shop. Each store features many televisions playing sports, and is decorated with a sports theme. Like the other big hair-salon chains, Sport Clips has rolled out an online check-in platform so customers can get in line virtually before they arrive.

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Founded by Gordon Logan in 1993 and franchising since 1995, the number of locations has grown rapidly in recent years from 926 in 2012 to the current total of 1,895 (up from the previously reported total of 1,889), of which 72 are company-owned and 42 are located outside the US.

4. Merle Norman Cosmetics

Merle Norman Cosmetics develops, manufactures, and distributes its own full line of skin care and cosmetics products sold through independently owned and operated Merle Norman Cosmetics Studios. Its products and ingredients are never tested on animals, nor does it engage in third-party animal testing, relying instead on human volunteers for testing.

Founded by Merle Norman in 1931 and franchising since 1973, the number of locations has been steadily declining in recent years from 1,386 in 2012 to the current total of 1,007 (down from the previously reported total of 1,050), of which none are company-owned and 52 are located outside the US.

5. Fantastic Sams Cut and Color

Fantastic Sams Cut and Color gives a full-service salon experience that is accessible to everyone because of its affordable pricing. As a discount haircut chain, each location offers cuts, coloring, styling, and shampoo treatments. In 2011, Fantastic Sams was purchased by Dessange International, a French company that owns several brands of personal care products and services.

Founded by Sam Ross in Memphis, Tennessee in 1974 and franchising since 1976, the number of locations has declined steadily during recent years from 1,189 in 2012 to the current total of 602 (down from the previously reported total of 658), of which one is company-owned and five are located outside the US.

6. Cost Cutters Family Hair Care

Cost Cutters Family Hair Care provides affordable, no-frills haircuts in a family-friendly environment without requiring appointments. Quite a few of its salons are located inside Walmart stores. The menu of services includes haircuts, coloring, waxing, texturizing, and tanning. The chain is part of the Regis Corporation family of salon brands.

Founded by Joe Francis in 1982 and franchising since then, the number of locations has been steadily declining in recent years from 767 in 2012 to the current total of 602 (down from the previously reported total of 646), of which none are company-owned and all are located in the US.

7. First Choice Haircutters

First Choice Haircutters is a Canadian hair salon chain catering to value-conscious families with its walk-in model and salons that are often located in strip malls. It also offers a seven-day guarantee on all its products and services. The chain’s full-service offerings include haircuts, trims, coloring, deep conditioning, and waxing. First Choice Haircutters is part of the Regis Corporation family of 27 different salon brands.

Founded by Bud Cowan in Ontario, Canada in 1980 and franchising since then, the number of locations has declined in recent years from 449 in 2012 to the current total of 327 (down from the previously reported total of 338), of which none are company-owned and all are located outside the US (in Canada).

8. Amazing Lash Studio

Amazing Lash Studio offers eyelash extensions to its customers. The lashes are semi-permanent, lightweight, and come in four different basic styles. They’re attached to existing lashes using a pharmaceutical-grade adhesive about 1 mm from the eyelid and won’t come off except when your natural lashes fall out. The process takes 1.5-2 hours for first-timers, with follow-up refill visits lasting 45-60 minutes.

Founded by Jessica and Edward Le in 2010 and franchising since 2013, the number of locations has expanded rapidly to the current total of 267 (up from the previous year’s total of 258), of which none are company-owned and all are located in the US.

9. Drybar

Drybar offers wash-and-dry blowout stylings in a bar-themed environment where women sit facing a U-shaped bar with their backs to the mirrors. The names of the different stylings are also bar-themed, such as Dirty Martini, Cosmo, Mai Tai, and so on. And the company’s gift cards are designed like coasters.

Founded by Alli Webb in Brentwood, California in 2010 and franchising since 2012, the number of locations expanded rapidly from 39 in 2014 to the current total of 143 (up from the previously reported total of 139), of which none are company-owned and all are located in the US.

10. SEVA Beauty

SEVA Beauty, with its motto of “beauty to the people,” positions itself as a fast-casual spa with one-stop-shop convenience at affordable prices. Its menu of spa-like services includes brow shaping by threading and waxing, brow tinting, eyelash extensions, makeup applications, hair removal, and facials. The SEVA express format is small (150-475 square feet) and can be located within other stores, such as Walmart and other chains, while the SEVA Spa format is bigger.

Founded by Vas Maniatis in 2008 and franchising since 2010, the number of locations has dropped in recent years from a high of 182 in 2016 to the last known reported total of 142 in 2019, none of which were company-owned and all of which were located in the US.

11. Waxing the City

Waxing the City provides waxing services to women without having to go to an expensive spa. All licensed estheticians complete an extensive training course to become “Cerologist” technicians for the company. Franchising is accomplished through a partnership with Self Esteem Brands, parent company of the world’s largest co-ed fitness franchise, Anytime Fitness.

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Founded by Summer Hartshorn Vasilas, Marilyn Hartshorn, Robin Schoh, and Alex Arlotta in Denver, Colorado in 2003 and franchising since 2010, the number of locations climbed rapidly from six in 2012 to the current total of 125 (up from the previously reported total of 115), of which seven are company-owned and all are located in the US.

12. Deka Lash

Deka Lash prides itself on several innovations, including a professional training program developed over five years; its proprietary studio design featuring custom-designed beds, chairs, and work areas; a highly-personalized customer experience with a unique check-in system; and a membership program.

Founded by Jennifer Blair and her husband Mike in 2013 and franchising since 2016, the number of locations now stands at 125 (up from the previously reported total of 104), of which four are company-owned and one is located outside the US.

13. Sharkey’s Cuts for Kids

Sharkey’s Cuts for Kids is a little different from other kid salons because it serves youth in addition to young children. For the youngest kids, it has toy-car vehicle chairs where kids can watch their favorite cartoons. Older kids can play Xbox or Playstation on 40-inch screens during their haircuts. There are special lounges just for tweens and teenage girls for glam styling and painting nails. The chain also offers “Glamour Girl” birthday parties.

Founded in 2001 and franchising since 2004, the number of locations has marched steadily upwards from 33 in 2012 to the current total of 117 (up from the previously reported total of 88), of which only one is company-owned and two are located outside the US.

14. The Lash Lounge

The Lash Lounge approaches lash extensions with PASSION, an acronym that stands for Professional, Appreciation, Service-oriented, Servant leadership, Integrity, Ownership, and Never-give-up-attitude.

Founded by Anna Phillips in 2006 and franchising since 2010, the number of locations has risen to 116 (up from the previous year’s total of 113), of which three are company-owned and all are located in the US.

15. Cookie Cutters Haircuts for Kids

Cookie Cutters Haircuts for Kids eases the all-too-painful experience of haircuts for kids. Locations feature in-store playgrounds, touchscreen play units in waiting areas, televisions, video games, and fantasy chairs on the cutting floor that are like little vehicles for the kids to sit in while getting a haircut. Families with multiple children get discounts after the first haircut at regular price.

Founded by Larry and Cookie Shelton in Salt Lake City, Utah in 1994 and franchising since 1996, the number of locations has jumped in recent years from 24 in 2014 to the current total of 113 (up from the previously reported total of 112), of which three are company-owned and two are located outside the US.

16. Blo Blow Dry Bar

Blo Blow Dry Bar calls itself “the original blow dry bar” where the main service is “wash, blo and go,” although many locations also offer makeup application, nails, waxing, and bridal hairstyling. In 2014, the chain received a big boost when actress Gwyneth Paltrow and her own hairdresser, David Babaii, became partners.

Founded in 2007 and franchising since 2009, the number of locations rose rapidly from 34 in 2014 to a peak of 98 in 2020 but has since dropped back to the current total of 95 (up from the previously reported total of 91), of which none are company-owned and 19 are located outside the US.

17. Roosters Men’s Grooming Centers

Roosters Men’s Grooming Centers brings back the classic American barbershop for men who want an updated version of the traditional men’s haircut shop. Other services include facial shaves, head shaves, coloring to blend away gray, beard trims, neck shaves, and men’s facials. Roosters is part of the Regis Corporation family of 27 salon brands.

Founded by Joe Grondin in Lapeer, Michigan in 1999 and franchising since 2002, the number of locations has grown in recent years from 54 in 2012 to the current total of 92 (up from the previously reported total of 91), of which none are company-owned and three are located outside the US.

18. Pigtails and Crewcuts

Pigtails and Crewcuts is another hair salon chain for kids. It features kid-centric vehicle-shaped chairs for the littlest customers, the latest books, videos, toys, a wooden train table, and a treasure chest stocked with surprises for after the trim. Stores also have a party room that can be booked for birthday celebrations.

Founded in 2002 and franchising since 2004, the number of locations had been expanding from 33 in 2012 to the current total of 69 (up from the previously reported total of 60), of which two are company-owned and all are located in the US.

19. Radiant Waxing

Radiant Waxing (formerly known as LunchboxWax) offers speed-waxing services with a cheeky hipster vibe for customers who don’t need or want a lengthier spa experience. The chain serves both women and men with no fewer than 33 different waxing services, each of which is focused on a different and very specific part of the body.

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Founded by Debi Lane in Boise, Idaho in 2010 and franchising since 2013, the number of locations now stands at 64 (up from the previously reported total of 52), of which none are company-owned and all are located in the US.

20. V’s Barbershop

V’s Barbershop bills itself as a traditional, upscale, authentic barbershop that offers men’s haircuts and hairstyling, hot-lather straight-razor shaves, facials, facial and neck massages, free neck shaves for regular customers, and even shoeshines in many of its locations.

Founded by Jim Valenzuela in Phoenix, Arizona in 1999 and franchising since 2005, the number of locations now stands at 54 (up from the previously reported total of 53), of which none are company-owned and all are located in the US.

21. Snip-Its

Snip-Its is a salon concept for kids that makes getting a haircut fun and entertaining. The chain has its own cartoon characters in various games and stories, the Magic Box that dispenses a prize in exchange for a swatch of hair at the end of a visit, and its own all-natural line of haircare products specially formulated just for kids. Locations also host birthday parties that include hairstyling and dress-up costumes.

Founded by Joanna Meiseles in 1995 and franchising since 2003, the number of locations has declined in recent years from a peak of 67 in 2015 to the current total of 44 (down from the previously reported total of 49), of which one is company-owned and all are located in the US.

22. Lemon Tree Family Salons

Lemon Tree Family Salons is a family-oriented, full-service, value-priced salon offering haircuts and styling, beard and mustache trimming, up-dos, body waves, highlighting, coloring, and permanents.

Founded by Joan M. Cable in Bethpage, New York in 1974 and franchising since 1976, there are currently 42 locations (no change from the previously reported total), of which nine are company-owned and all are located in the US.

23. Scissors & Scotch

Scissors & Scotch is another recent entry into the rapidly grown men’s grooming segment of hair salons. The company website describes the model as a place “…where traditional barbering and modern spa services meet your favorite watering hole. Sit back, relax, get groomed – then enjoy a cocktail, coffee, or cold one in our private lounge.”

The company also offers a membership model in which customers can pick and choose the services they want and how often they want them. Membership perks include guest passes for free services, free upkeeps, discounts on products and drinks, and priority access to networking events.

Founded by Erik Anderson in Omaha, Nebraska in 2015 and franchising since 2017, there are now 21 locations (up from the previously reported total of 14), of which four are company-owned and all are located in the US.

24. Hammer & Nails

Hammer & Nails – Grooming Shop for Guys is like a cross between a barbershop and a spa just for men. It offers traditional haircuts and shaving services, but its core focus is foot and hand grooming. It’s essentially the ultimate man cave for manicures and pedicures. Each customer gets their own TV and remote, noise cancelling headphones, no bright lights, a complimentary beverage (beer, spirits, soda, water), custom-crafted barber chairs for haircuts and shaves, and overstuffed leather chairs for mani/pedi services.

Founded by Michael Elliot in 2013 and franchising since 2015, there are now 18 locations (up from the previously reported total of 13), of which none are company-owned and all are located in the US.

25. Cherry Blow Dry Bar

Cherry Blow Dry Bar brings a membership option to the blowout styling concept. The Signature Membership includes two blowouts per month and the Trendsetter includes four blowouts per month, with any unused blowouts automatically rolling over to the next month. Customers can also pre-pay for 12 blowouts and use them any time they want. Additional services on the menu at each location include hair extensions (HotHead tape-in extensions), makeup services, lash extensions, hair treatments, braiding, and scalp massages.

Founded in 2008 and franchising since then, there are currently 12 locations listed on the company website.

An Important Note About Our Methodology

The franchises on this list were ranked according to the number of units in the franchise system. If you are a prospective franchisee searching for franchise opportunities that meet or exceed certain performance benchmarks for sales, profits, and return on investment, please check out this list of America’s Most Lucrative Franchises.


The 25 Best Salon and Beauty Franchises of 2023 (Updated Rankings) (6)

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